Client
Novacroft
Role:
UX/UI, Creative Direction and Lead Design
Currently being piloted by Virgin Trains, Ucando-it is a corporate social action reward scheme that promotes the well-being of team members. Registered users can track their physical activity and be rewarded for their progress and achieving their goals.
My role was to produce user journeys, wireframes, prototypes and UI designs for the responsive product site and prototype Android App as well as undertake continous improvements based on user feedback and testing.
I also work with Front-end and Java developers in an Agile scrum team to deliver the product.
2015-2017
Agency
McCormack & Morrison
Role:
UX, Creative Direction and Lead Design
GREAT is a campaign by UK Trade & Investment a Government department working with businesses based in the United Kingdom to ensure their success in international markets.
I designed an elegant responsive site to show the rich content as well as provide a useful tool for those attending the international events.
2015-2016
Agency
McCormack & Morrison
Role:
UX, Creative Direction and Lead Design
Kazam are a UK smartphone phone manufacturer taking on the big boys with their Android and Windows devices.
The challenge was to design a responsive site to showcase not only their products but also their different approach to the market.
2014-2015
Client
Discovly Ltd
Role:
Creative Direction and Lead Design
Concept designs for Discovly, a community-driven app with social integration to help busy parents find interesting and fun things to do with their children.
2016
Agency
McCormack & Morrison
Role:
UX, Creative Direction and Lead Design
Part of the GLH hotel group, I designed the main site for every Hotels. A responsive site, the designs covered the customer facing aspect as well as the booking process.
2013-2015
Agency
McCormack & Morrison
Role:
UX, Creative Direction and Lead Design
The brief was to design and deliver a beautiful site for Newbury Racecourse to promote their horseracing activities as well as the event / corporate hospitality and property development side of the business.
2013-2015
Agency
McCormack & Morrison
Role:
UX, Creative Direction and Lead Design
A site for Digital Members of Crystal Palace Football Club where members can access exclusive content from the club. I designed a responsive site which paid attention to their recent rebranding.
2014-2016
Agency
McCormack & Morrison
Role:
UX, Creative Direction and Lead Design
The Virgin Active Members' Portal is a closed site offering health club members a one-stop site to view timetables, book classes, make changes to their memberships and take advantage of offers and exclusive promotions.
2013-2015
Agency
McCormack & Morrison
Role:
UX, Creative Direction and Lead Design
glh operates Amba Hotels, every hotels, Thistle hotels and four luxury London hotels, The Grosvenor Hotel, The Royal Horseguards, The Cumberland and The Tower.
The brief was to design a responsive corporate site primarily for investors, developers and press.
2015-2016
Role
Lead Designer and part of the startup team
Bantr was the first fully interactive football website to give fans a recognised voice in the serious issues at their club.
Bantr removed the divide between the fans and the club by aggregating fan opinion. Users are able to show the support for their manager and vote on in game action.
I designed the logo, shirt icons, badges and the user interface for desktop and mobile.
2012-2015
Agency
McCormack & Morrison
Role:
UX, Creative Direction and Lead Design
Choose Your Own Room is a system for Thistle Hotels enabling guests to choose the exact room they want to stay at. The same system was also adapted for sister hotels Amba Hotels and Every Hotels.
I started with responsive wireframes, prototype and full design.
2013-2015
Agency
McCormack & Morrison
Role:
Lead Design
I designed multiple email marketing templates for Celebrity Cruises used to promote sales, new itineraries and newsletters.
2013-2015
Agency
McCormack Morrison
Role:
Lead Design
Greenwich Peninsula is an 'island' community at the heart of London and the capital's most exciting new district. The brief was to design an elegant site to showcase the properties being developed in the area as well as promoting the new community.
2014-2015
Agency
McCormack & Morrison
Role:
Creative Direction and Lead Design
I was the lead designer working on the Virgin Active Health Clubs account which also involved creating their email marketing templates used by the eCRM team.
2011-2015
Agency
McCormack & Morrison
Role:
Lead Design
I worked on the Royal Caribbean account from initial pitch designs through to their regular ongoing campaign delivery. Design work involved email templates and some landing pages depending on campaign and sales requirements.
2013-2015
Agency
McCormack Morrison
Role:
Wireframing, Creative Direction and Lead Design
A simple, user-friendly responsive site to help attendees of the GREAT Festival of Creativity in Istanbul. The site will be adapted for other cities hosting other GREAT conventions.
2014-2015
Agency
McCormack Morrison
Role:
Lead Design
I designed a responsive site for Nyetimber, producers of fine English sparkling wines. The not only focused on the wines but also the story behind the brand their philosophy.
2013-2015
Agency
McCormack & Morrison and Rapier
Role:
Lead Design
Designed the RAC website starting with concepts and all page templates.
2012-2014
Agency
McCormack Morrison
Role:
Lead Design
Crystal Palace Football Club asked McCormack & Morrison to design and build one-pager to compliment other methods used by the club to seek a new sponsor.
2015
Agency
McCormack Morrison
Role:
Lead Design
Concept designs for Flavour First, a campaign by Nyetimber to promote British Food culture involving leading figures from the British culinary industry and food writers.
2011-2013
Agency
McCormack Morrison & Rapier
Role:
Lead Design
I worked on the Travelodge account as lead designer for all digital assets comprising emails, banners, social assets and the main website.
2010-2013
Agency
McCormack Morrison
Role:
Creative Direction and Lead Design
Pitch designs for Fish , a boutique salon in Soho, London and their eCommerce site offering hair products for both men and women.
2014
Agency
McCormack Morrison
Role:
Creative Direction and Lead Design
Concept designs for Clermont Hotels, a collection of luxury hotels in London, Singapore and Kuala Lumpur.
2013
Agency
McCormack & Morrison and Rapier
Role:
Lead Design
Worked on the Yell account as lead designer creating microsites, emails and banners.
2012-2014
Agency
Evolving Media
Role:
UX, Creative Direction and Lead Design
I designed the YO! Sushi website which won 2 Webby Awards in 2010. I was involved at the inception of the project and took ownership of the creative process.
2010
Agency
Evolving Media
Role:
UX, Creative Direction and Lead Design
I designed the very first J D Wetherspoon Pub Finder app. It helps users find their nearest J D Wetherspoon pub, get directions, view drinks and food menus and take advantage of offers available.
2008
Agency
McCormack & Morrison
Role:
UX, Creative Direction and Lead Design
I designed our agency site which won Site of the Day on the AWWWards website.
The idea was to make our work stand out but instead of displaying standard screenshots I photographed the sites showing attention to detail.
2011
Agency
Evolving Media
Role:
IA, Creative Direction and Lead Design
Website for Carluccio's, a chain of caffés offer great quality, authentic Italian food and food products. The site included caffé/restaurant pages, menus, blogs and an online shop.
2009
Agency
Evolving Media
Role:
UX, Creative Direction and Lead Design
Campaign site for JD Wetherspoon promoting Real Ales in the UK in conjunction with CAMRA.
2010
Agency
Evolving Media
Role:
UX, Creative Direction and Lead Design
I designed the site for Crusha Milkshakes launched in conjunction with their television adverts.
2009
Agency
Evolving Media
Role:
UX, Creative Direction and Lead Design
I worked on a number of pitches for Whitbread brands such as Beefeater, Table Table, Taybarns and Brewers Fayre.
2008
Agency
Evolving Media
Role:
Lead Design
Email designs for Jongleurs Comedy Clubs.
2008
Agency
Evolving Media
Role:
IA, Creative Direction and Lead Design
Website for Carluccio's, a chain of caffés offer great quality, authentic Italian food and food products. The site included caffé/restaurant pages, menus, blogs and an online shop.
2009
